The Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning-Reference-Cited by-同舟云学术

The Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning

Published:2010-10 Issue:3 Volume:20 Page:187-202
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Evans Joel R.¹

Affiliation:

1. a CUNY-Baruch College

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008200301

Reference20 articles.

1. AACSB (Association to Advance Collegiate Schools of Business) International (2007), White Paper, AACSB International Accreditation Coordination Committee and AACSB International Accreditation Quality Committee, Tampa, FL, November 20.

2. ---(2010), Eligibility Procedures and Accreditation Standards for Business Accreditation, Tampa, FL.

3. Course-Embedded Assessments for Evaluating Cross-Functional Integration and Improving the Teaching-Learning Process;Janice Ammons;Issues in Accounting Education,2005

4. Outcomes Assessment;Barbara Apostolou;Issues in Accounting Education,1999

5. How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study;Donald Bacon;Journal of Marketing Education,2006

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1. The Curriculum-Faculty-Reinforcement Alignment and Its Effect on Learning Retention of Core Marketing Concepts of Marketing Capstone Students;Marketing Education Review;2014-07

2. The Web-Driven Learning Ecosystem: Its Structure and Benefits;Marketing Education Review;2012-04

3. A Framework for Knowledge Management in Higher Education Using Social Networking;International Journal of Knowledge Society Research;2012-04