THE DEFINING DOZEN: UNDERGRADUATE STUDENTS PRECONCEIVED VIEWS OF MARKETING-Reference-Cited by-同舟云学术

THE DEFINING DOZEN: UNDERGRADUATE STUDENTS PRECONCEIVED VIEWS OF MARKETING

Published:2018-01-26 Issue:1 Volume:29 Page:3-16
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Swanson Scott R.¹

Affiliation:

1. Department of Management and Marketing, University of Wisconsin-Eau Claire, Eau Claire, WI, USA

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2018.1425627

Reference24 articles.

1. Barcus, F. E. (1959). Communications content: Analysis of the research 1900–1958 (a content analysis of content analysis). (Unpublished doctoral dissertation.) University of Illinois, Urbana-Champaign.

2. Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline

3. Critical Thinking as an Integrative Theme for Teaching Lifelong Learning Skills in Marketing

4. To What Extent Are Principles of Marketing Students Market Oriented? The Review Category: Marketing Education

5. Reflective practice in a capstone business internship subject

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Initial Validation of Measures for Interest in Marketing Education;Journal of Psychoeducational Assessment;2023-05-30

2. Using Marketing Mix Elasticities to Demonstrate Consumer and Producer Perspectives in Marketing Management Class;The International Journal of Management Education;2022-11

3. To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set;Journal of Vocational Behavior;2022-06

4. DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS;Marketing Education Review;2019-08-30