How gamification affects online shopping behavior: An approach with youngsters (aged 16

How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30)

Published:2023-09-18 Issue:3 Volume:10 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Tien Minh Dinh¹,Vu Lan Oanh Le¹²,Diem Quynh Nguyen²

Affiliation:

1. School of International Business and Marketing, University of Economics Ho Chi Minh City, Ho Chi Minh city, Vietnam

2. Commerce Faculty, Van Lang University, Ho Chi Minh City, Vietnam

Funder

University of Economics Ho Chi Minh City

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2256076

Reference46 articles.

1. The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement

2. A case study on retailing in India;Archana B.;EXCEL International Journal of Multidisciplinary Management Studies,2012

3. Sampling Methods

4. British C. (2020). Next generation Vietnam . https://www.britishcouncil.vn/en/programmes/society/next-generation-vietnam

5. Gamification impact on the acceptance of mobile payment in Ho Chi Minh City, Vietnam;Bui T. T. H.;International Journal of Social Science and Economic Research,2018

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The design and development of a dashboard for improving sustainable healthy food choices;Science of The Total Environment;2024-06

2. Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis;Heliyon;2024-06

3. Mobile Banking Intention: Nexus Between Innovation, Tech Adoption, and Gamification;Journal of East-West Business;2024-05-09