The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement-Reference-Cited by-同舟云学术

The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement

Published:2021-06 Issue: Volume:20 Page:100559
ISSN:2212-571X
Container-title:Journal of Destination Marketing & Management
language:en
Short-container-title:Journal of Destination Marketing & Management

Author:

Abou-Shouk Mohamed^ORCID,Soliman Mohammad^ORCID

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference73 articles.

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3. Destination management organizations and destination marketing: Adopting the business model of e-portals in engaging travel agents;Abou-Shouk;Journal of Travel & Tourism Marketing,2018

4. Antecedents and consequences of social media adoption in travel and tourism: Evidence from customers and industry;Abou-Shouk;International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering,2016

5. Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country;Abou-Shouk;Tourism Management,2016

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