Gamification in marketing: Insights on current and future research directions based on a bibliometric and theories, contexts, characteristics and methodologies analysis
Author:
Funder
Fundacao para a Ciencia e a Tecnologia
Publisher
Elsevier BV
Reference89 articles.
1. Gamified interactions: whether, when, and how games facilitate self–brand connections;Berger;J. Acad. Market. Sci.,2018
2. Gameful experience in gamification: construction and validation of a gameful experience scale [GAMEX];Eppmann;J. Interact. Market.,2018
3. The gamification of in-game advertising: examining the role of psychological ownership and advertisement intrusiveness;Mishra;Int. J. Inf. Manag.,2020
4. Encouraging sustainable consumption through gamification in a branded app: a study on consumers' behavioral perspective;Lin;Sustainability,2023
5. Gamified information presentation and consumer adoption of product innovations;Müller-Stewens;J. Market.,2017
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