Academic research into marketing: Many publications, but little impact?-Reference-Cited by-同舟云学术

Academic research into marketing: Many publications, but little impact?

Published:2018-01-01 Issue:1 Volume:5 Page:1516108
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Hughes Tim¹,Stone Merlin²,Aravopoulou Eleni²^ORCID,Tiu Wright Len³,Machtynger Liz⁴

Affiliation:

1. Applied Marketing, Bristol Business School, University of the West of England, Bristol

2. School of Management & Social Sciences, St Mary’s University, Twickenham, UK

3. De Montfort University, Leicester

4. Customer Essential Ltd, East Horsley, UK

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2018.1516108

Reference79 articles.

1. When Knowledge Wins: Transcending the Sense and Nonsense of Academic Rankings

2. Managerial relevance in academic research: an exploratory study

3. Who We Are and What We Do - 2000

4. Making marketers accountable:a failure of marketing education?

5. Academics and Practitioners Are Alike and Unlike

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