Making marketers accountable:a failure of marketing education?-Reference-Cited by-同舟云学术

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Making marketers accountable:a failure of marketing education?

Published:2004-08 Issue:5 Volume:22 Page:557-567
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Baker Susan,Holt Sue

Publisher

Emerald

Subject

Marketing

Reference30 articles.

1. Marketing Metrics

2. Ambler, T. (2003), “Are you a wimp or a warrior?”,Marketing, 23 October, pp. 22‐3.

3. Managerial relevance in academic research: an exploratory study

4. Who We Are and What We Do - 2000

5. Are Collegiate Business Programs Adequately Preparing Students for the Business World?

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