Trust-Discount Tradeoff in Three Contexts: Frugality Moderating Privacy and Security Concerns
Author:
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference73 articles.
1. Privacy and rationality in individual decision making
2. Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior
3. Customer Satisfaction in Virtual Environments: A Study of Online Investing
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