Navigating the platform economy: Crafting a customer analytics capability instrument

Author:

Hossain Md Afnan,Akter ShahriarORCID,Yanamandram Venkata,Strong Carolyn

Publisher

Elsevier BV

Subject

Marketing

Reference178 articles.

1. Accenture, The human paradox: From customer centricity to life centricity https://www.accenture.com/au-en/insights/song/human-paradox?c=acn_glb_humanparadoxgoogle_13182645&n=psgs_0722&gclid=Cj0KCQjw166aBhDEARIsAMEyZh68wYVzdZnbcMI3tk_LOn277twR5qxR_Q9U7Dy3zsAAmoPvuD9zJPQaAu_OEALw_wcB 2022 Retrieved from.

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3. Reshaping competitive advantages with analytics capabilities in service systems;Akter;Technological Forecasting and Social Change,2020

4. How to improve firm performance using big data analytics capability and business strategy alignment?;Akter;International Journal of Production Economics,2016

5. Market orientation and hotel performance: Investigating the role of high-order marketing capabilities;Alnawas;International Journal of Contemporary Hospitality Management,2019

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