Circle the wagons: measuring the strength of consumers’ brand defense-Reference-Cited by-同舟云学术

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Circle the wagons: measuring the strength of consumers’ brand defense

Published:2021-11-14 Issue: Volume: Page:1-21
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Roy Sanjit K.¹,Singh Gaganpreet²,Japutra Arnold³^ORCID,Javed Mansoor⁴

Affiliation:

1. UWA Business School, The University of Western Australia (M263), Perth, Australia

2. Department of Marketing, OP Jindal Global University, Sonipat, India

3. Department of Marketing, UWA Business School, University of Western Australia, Perth, Australia

4. Creative Cores Media Group, London, UK

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1999305

Reference94 articles.

1. Social Capital: Prospects for a New Concept

2. Market, Hierarchy, and Trust: The Knowledge Economy and the Future of Capitalism

3. Consumer Response to Negative Publicity: The Moderating Role of Commitment

4. When consumers love their brands: Exploring the concept and its dimensions

5. The Social Influence of Brand Community: Evidence from European Car Clubs

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4. Antecedents and consequences of brand tribes in sports organizations:the role of brand personality dimensions;Review of Business Management;2023

5. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense;Current Issues in Tourism;2022-11-01

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