The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation
Author:
Affiliation:
1. Management & Entrepreneurship Department, University of Tampa, Tampa, FL, USA
2. Management Department, San Diego State University, San Diego, CA, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2275138
Reference53 articles.
1. I Love That Company: Look How Ethical, Prominent, and Efficacious It Is—A Triadic Organizational Reputation (TOR) Scale
2. Akins A. 2020. Apple AMD ring in 2020 as wall street top picks; streaming wars intensify. SNL Kagan Media & Communications Report Retrieved from http://search.proquest.com.esearch.ut.edu/trade-journals/apple-amd-ring-2020-as-wall-street-top-picks/docview/2334098108/se-2
3. Albert, S., & Carroll, C. E. (2016). Timing. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 862–865). SAGE.
4. Reputation and Product Quality
5. Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach
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