The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation

Author:

Weaver Kathryn1,Haim Faridian Parisa2

Affiliation:

1. Management & Entrepreneurship Department, University of Tampa, Tampa, FL, USA

2. Management Department, San Diego State University, San Diego, CA, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Reference53 articles.

1. I Love That Company: Look How Ethical, Prominent, and Efficacious It Is—A Triadic Organizational Reputation (TOR) Scale

2. Akins A. 2020. Apple AMD ring in 2020 as wall street top picks; streaming wars intensify. SNL Kagan Media & Communications Report Retrieved from http://search.proquest.com.esearch.ut.edu/trade-journals/apple-amd-ring-2020-as-wall-street-top-picks/docview/2334098108/se-2

3. Albert, S., & Carroll, C. E. (2016). Timing. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 862–865). SAGE.

4. Reputation and Product Quality

5. Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach

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