Laying the foundations for success: co-creating sustainable marketing solutions
Author:
Affiliation:
1. Department of Marketing, Griffith Business School, Griffith University, Nathan, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1900341
Reference100 articles.
1. Aasm, I. (2014). ESMA (2013) Consensus definition of social marketing. https://www.i-socialmarketing.org/assets/social_marketing_definition.pdf
2. The theory of planned behavior
3. The Use of the Major Components of Social Marketing
4. Social Marketing: Its Definition and Domain
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