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How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective

  • Published:2021-08-30 Issue: Volume: Page:1-31
  • ISSN:0965-254X
  • Container-title:Journal of Strategic Marketing
  • language:en
  • Short-container-title:Journal of Strategic Marketing

Author:

Rejeb Abderahman1,Rejeb Karim2,Treiblmaier Horst3ORCID

Affiliation:

1. Department of Management , Doctoral School of Regional Sciences and Business Administration‚ Széchenyi István University, Győr, Hungary

2. Department of Software Engineering, Higher Institute of Computer Science El Manar, Ariana, Tunisia

3. Department of International Management, Modul University Vienna, Austria

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Cited by 44 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Smart technologies for retailing: who, what, where and why;International Journal of Retail & Distribution Management;2024-08-16

2. In-store augmented reality experiences and its effect on consumer perceptions and behaviour;Journal of Services Marketing;2024-08-08

3. Understanding the role of physical trial for good shopping decisions;RAUSP Management Journal;2024-07-24

4. Return strategies and channel pricing in omni-channel retail considering heterogeneous customer perceptions;Computers & Industrial Engineering;2024-07

5. From Interaction to Immersion;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-30
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