How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness-Reference-Cited by-同舟云学术

How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness

Published:2021-03-17 Issue: Volume: Page:1-24
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Menidjel Choukri¹²^ORCID,Bilgihan Anil³^ORCID

Affiliation:

1. Faculty of Economics & Management, University of Larbi Tebessi, Tebessa, Algeria

2. MECAS Laboratory, University of Tlemcen, Tlemcen, Algeria

3. Department of Marketing, College of Business, Florida Atlantic University, Boca Raton, FL, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1900342

Reference127 articles.

1. Relationship marketing in A B2C context: The moderating role of personality traits

2. E-satisfaction and e-loyalty: A contingency framework

3. Estimating Nonresponse Bias in Mail Surveys

4. Reflections on Relationship Marketing in Consumer Markets

5. Investing in customer loyalty: the moderating role of relational characteristics

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