Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty
Author:
Affiliation:
1. Faculty of Business and Law, The British University in Dubai, Dubai, United Arab Emirates
2. Southampton Business School, University of Southampton, Southampton, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1946127
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