Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty-Reference-Cited by-同舟云学术

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Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty

Published:2024-03-13 Issue: Volume: Page:1-21
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Butt Muhammad Mohsin¹^ORCID,Wilkins Stephen²^ORCID,Hazzam Joe³^ORCID,Marder Ben⁴^ORCID

Affiliation:

1. Department of Marketing, Faculty of Business Administration, Institute of Business Administration Karachi, Karachi, Pakistan

2. Faculty of Business and Law, The British University in Dubai, Dubai, United Arab Emirates

3. Staffordshire Business School, Staffordshire University, Stoke-on-Trent, UK

4. University of Edinburgh Business School, The University of Edinburgh, Edinburgh, UK

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2024.2319831

Reference63 articles.

1. Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model

2. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11–39). Springer-Verlag.

3. Understanding Service Convenience

4. Consumer Protection and the Regulation of Mobile Phone Contracts: A Study of Automatically Renewable Long-Term Contracts Across Jurisdictions

5. Perceived value: a critical examination of definitions, concepts and measures for the service industry

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