The role of brand utilities: application to buying intention of fair trade products
Author:
Affiliation:
1. Business Administration Department, Universidad de Cantabria, Santander, Spain
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1384745
Reference66 articles.
1. From Intentions to Actions: A Theory of Planned Behavior
2. How much of brand equity is explained by trust?
3. Rediscovering consumer‐producer involvement
4. Structural equation modeling in practice: A review and recommended two-step approach.
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