An integrated model of retail brand equity: the role of consumer shopping experience and shopping value-Reference-Cited by-同舟云学术

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An integrated model of retail brand equity: the role of consumer shopping experience and shopping value

Published:2023-02-22 Issue:5 Volume:30 Page:398-413
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Zhang Chi^ORCID,Vorhies Douglas W.,Zhou Wenkai^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41262-023-00311-2.pdf

Reference94 articles.

1. Aaker, D.A. 1996. Measuring brand equity across products and markets. California Management Review 38 (3): 103.

2. Aaker, D.A. 2009. Managing brand equity. Simon and Schuster.

3. Agarwal, M.K., and V.R. Rao. 1996. An empirical comparison of consumer-based measures of brand equity. Marketing Letters 7 (3): 237–247.

4. Ailawadi, K.L., and K.L. Keller. 2004. Understanding retail branding: conceptual insights and research priorities. Journal of Retailing 80 (4): 331–342.

5. Ailawadi, K.L., D.R. Lehmann, and S.A. Neslin. 2003. Revenue premium as an outcome measure of brand equity. Journal of Marketing 67 (4): 1–17.

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1. Measuring employee-consumer integrated retailer brand equity;Journal of Retailing and Consumer Services;2024-01

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