Alleviating inequity and promoting a moral economy through Fair Trade: how can reluctant consumers become part of the solution?
Author:
Affiliation:
1. Edwards School of Business, University of Saskatchewan, Saskatoon, SK, Canada
2. Alberta School of Business, University of Alberta, Marketing, Business Economics, and Law, Edmonton, AB, Canada
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1922488
Reference57 articles.
1. Social Stereotypes and Automatic Goal Pursuit
2. Inequity In Social Exchange
3. The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
4. Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries
5. Sustainable Luxury Marketing: A Synthesis and Research Agenda
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1. Political ideology and fair-trade consumption: A social dominance orientation perspective;Journal of Business Research;2023-02
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