Enhancing the parasocial interaction relationship between consumers through similarity effects in the context of social commerce
Author:
Affiliation:
1. Sun Yat-sen Business School, Sun Yat-sen University, Guangzhou, China
2. School of Journalism and Communication, Jinan University, Guangzhou, China
Funder
International Program for Ph.D Candidates,Sun Yat-sen University
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1384045
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