The impact of functional integration on perceived risk and consumer-based brand equity-Reference-Cited by-同舟云学术

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The impact of functional integration on perceived risk and consumer-based brand equity

Published:2017-10-11 Issue:2 Volume:27 Page:136-150
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Kirchoff Jon F.¹,Nichols Bridget Satinover²,Rowe William J.¹

Affiliation:

1. Department of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, USA

2. Department of Marketing, Economics, & Sports Marketing, Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1384746

Reference52 articles.

1. Measuring Brand Equity Across Products and Markets

2. Measuring customer-based place brand equity (CBPBE): an investment attractiveness perspective

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1. Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic;Sosyoekonomi;2024-04-28

2. Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers;Journal of Business & Industrial Marketing;2023-09-14

3. An integrated model of retail brand equity: the role of consumer shopping experience and shopping value;Journal of Brand Management;2023-02-22

4. The rural consumer adoption of sustainable energy: a PLS-SEM-ANN approach of conceptual model development and cross-country validation of Pakistan and Malaysia;Environmental Science and Pollution Research;2022-08-19

5. Does bad press help or hinder sustainable supply chain management? An empirical investigation of US-based corporations;International Journal of Production Economics;2022-07

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