Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Author:
Affiliation:
1. Department of Business Administration, Meiji University, Tokyo, Japan
2. Department of Engineering, Kanagawa University, Yokohama, Japan
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1881148
Reference53 articles.
1. Managing customer profitability using portfolio matrices
2. Customer segments as moving targets: Integrating customer value dynamism into segment instability logic
3. A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
4. A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
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