Are key marketing topics adequately covered in strategic management?
Author:
Affiliation:
1. Department of Marketing, Baylor University, Waco, TX, USA
2. Department of Management, Francis Marion University, Florence, SC, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1148770
Reference31 articles.
1. The integrating course in the business school curriculum, or, whatever happened to business policy?
2. Marketing at the base of the pyramid: Perspectives for practitioners and academics
3. Integrating Marketing Courses to Enhance Team-Based Experiential Learning
4. Patenting Marketing Methods: A Missing Topic in the Classroom
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