The integrating course in the business school curriculum, or, whatever happened to business policy?

Author:

Arben Philip D.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference16 articles.

1. The Concept Of Corporate Strategy;Andrews,1971

2. Corporate Strategy;Ansoff,1965

3. And Mark An Era;Copeland,1958

4. A Delicate Experiment;Cruikshank,1987

5. Long-Range Planning For Management,1958

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5. Graphic Presentation;Business Communication Quarterly;2013-04-15

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