You are charging your friend a fee? The influence of brand relationship norms on consumer judgments
Author:
Affiliation:
1. School of Advertising, Marketing and Public Relations, Queensland University of Technology , Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1258003
Reference32 articles.
1. Planned or Impulse Purchases? How to Create Effective lnfomercials
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. The Difference between Communal and Exchange Relationships: What it is and is Not
4. The relational-interdependent self-construal and relationships.
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