Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Author:
Affiliation:
1. Department of Journalism, Public Relations, and Advertising, Soongsil University, Seoul, Korea
2. Department of Mass Communication, Incheon National University, Incheon, Korea
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2172601
Reference79 articles.
1. When Good Brands Do Bad
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions
4. When consumers care about being treated fairly: The interaction of relationship norms and fairness norms
5. Role of Relationship Norms in Processing Brand Information
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