The role of social media marketing activities in converting existing students into university advocates
Author:
Affiliation:
1. Department of Business Administration, Akçakoca Vocational School, Düzce University, Düzce, Turkey
2. Faculty of Economics and Administrative Sciences, Department of Business Administration, Bayburt University, Bayburt, Turkey
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2225431
Reference72 articles.
1. Development of a model to analyze HEI image: a case based on a private and a public university
2. The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students
3. Conceptual Model of Student Satisfaction in Higher Education
4. The influence of university image on student behaviour
5. I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education
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