The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students-Reference-Cited by-同舟云学术

The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students

Published:2021-10-21 Issue: Volume: Page:1-18
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Alcaide-Pulido Purificación¹^ORCID,O’Sullivan Helen²,Chapleo Chris³

Affiliation:

1. Communication and Education Department, Universidad Loyola Andalucía, Dos Hermanas, Spain

2. Deputy Head of Marketing Department, Bournemouth University Business School, Poole, UK

3. Societal Marketing, Bournemouth University Business School, Poole, UK

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1977450

Reference43 articles.

1. The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust

2. Factors contributing to university image: the postgraduate students’ points of view

3. Development of a model to analyze HEI image: a case based on a private and a public university

4. Alcaide-Pulido, P. & Herrero-Diz, P. (2013). Comunicación institucional en Twitter para la gestión de marca de las universidades andaluzas [Institutional Communication on Twitter for Brand management of Andalusian universities]. Paper presented at V International Congress Latina of Social Communication, La Laguna (Tenerife), December 3-5. ISBN 978-84-15698-28-9, 98-99.

5. A cognitive approach to understanding university image

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