The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust
Author:
Affiliation:
1. Department of Business Administration, Faculty of Commerce, Cairo University, Giza, Egypt
2. Department of Marketing and Market Research, Faculty of Economics and Business, University of Granada, Granada, Spain
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1768613
Reference63 articles.
1. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
2. Social Identity Theory and the Organization
3. Antecedents and consequences of university brand identification
4. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
5. Engaging the Student as a Customer: A Relationship Marketing Approach
Cited by 26 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation;Journal of Humanities and Applied Social Sciences;2024-01-16
2. The influence of library service quality, library image, place, personal control and trust on loyalty: the mediating role of perceived service value and satisfaction;International Journal of Quality & Reliability Management;2023-10-27
3. University social responsibility: the present and future trends based on bibliometric analysis;Journal of Applied Research in Higher Education;2023-08-30
4. The effect of interpersonal relationship and epidemic attention on negative emotion among medical students: the mediating role of social satisfaction;BMC Psychiatry;2023-08-21
5. The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis;Journal of Marketing for Higher Education;2023-07-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3