An application of the net promoter score in higher education-Reference-Cited by-同舟云学术

An application of the net promoter score in higher education

Published:2022-01-07 Issue: Volume: Page:1-24
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Kara Ali¹,Mintu-Wimsatt Alma²,Spillan John E.³

Affiliation:

1. Business Administration, The Pennsylvania State University York Campus, York, PA, USA

2. Department of Marketing, Texas A&M University-Commerce, Commerce, TX, USA

3. Department of Marketing, University of North Carolina at Pembroke, Pembroke, NC, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.2018088

Reference65 articles.

1. Measuring service quality in higher education: HEdPERF versus SERVPERF

2. A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

3. Amour, M. St. (2020). Report: Enrollment continues to trend downward. Inside Higher Ed, Oct. 15, 2020. https://www.insidehighered.com/news/2020/10/15/ worrying-enrollment-trends-continue-clearinghouse-report-shows

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