Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater

Author:

Kara AliORCID,Spillan John E.,Bell Christine

Publisher

Springer Science and Business Media LLC

Reference43 articles.

1. Arbaugh, J.B. 2000. Virtual classroom characteristics and student satisfaction with internet-based MBA Courses. Journal of Management Education 24 (1): 32–54.

2. Arbaugh, J.B. 2001. How instructor immediacy behaviors affect student satisfaction and learning in web-based courses. Business Communication Quarterly 64 (4): 42–54.

3. Barrington, K. 2020. Community colleges are changing strategies to improve enrollment. Community College Review, July 7, 2020, https://www.communitycollegereview.com/blog/community-colleges-are-changing-strategies-to-increase-enrollment.

4. Baehre, E., M. O’Dwyer, L. O’Malley, and N. Lee. 2022. The use of Net Promoter Score (NPS) to predict sales growth: Insights from an empirical investigation. Journal of the Academy of Marketing Science 50: 50–84.

5. Boylston, M.T., and C. Jackson. 2008. Adult student satisfaction in an accelerated RN-to-BSN program: A follow-up study. Journal of Professional Nursing 24 (5): 285–295.

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