Innovation in educational marketing: a study applied to Brazilian private higher education institutions-Reference-Cited by-同舟云学术

Innovation in educational marketing: a study applied to Brazilian private higher education institutions

Published:2021-08-17 Issue: Volume: Page:1-21
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Riccomini Fernanda Edileuza¹^ORCID,Cirani Claudia Brito Silva¹^ORCID,Pedro Samara de Carvalho²^ORCID,Garzaro Daniela Menezes¹^ORCID,Kevin Kambou Sie¹^ORCID

Affiliation:

1. Graduate Program in Administration, University Nove de Julho, São Paulo, Brazil

2. Graduate Program in Administration, FEI University Center, São Paulo, Brazil

Funder

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

CAPES

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1966157

Reference89 articles.

1. Building a Brand: The Saturn Story

2. Dimensions of Brand Personality

3. Student needs and motives when attending a university: exploring the Syrian case

4. Market orientation: a key to survival and competitive advantage in Ghana’s private universities

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