Reactive brand management in higher education: the case of a teacher training programme in the Netherlands
Author:
Affiliation:
1. Faculty of Management, Open University of the Netherlands, Heerlen, the Netherlands
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2143001
Reference59 articles.
1. The Higher Education Managerial Revolution?
2. Branding B-Schools: Reputation Management for MBA Programs
3. The University Branding Game
4. Neoliberalism, new public management and the sustainable development agenda of higher education: history, contradictions and synergies
5. Grounded Theory and Sensitizing Concepts
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