The University Branding Game
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/00208825.2015.1006015
Reference38 articles.
1. Conceptual Models and the Cuban Missile Crisis
2. Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
3. Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
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