A multi-stakeholder perspective of relationship marketing in higher education institutions-Reference-Cited by-同舟云学术

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A multi-stakeholder perspective of relationship marketing in higher education institutions

Published:2022-03-16 Issue: Volume: Page:1-19
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Jain Varsha¹^ORCID,Mogaji Emmanuel²^ORCID,Sharma Himani³,Babbili Anantha S.⁴

Affiliation:

1. Department of Integrated Marketing Communications, MICA, Ahmedabad, India

2. Department of Marketing, Events and Tourism, University of Greenwich, London, UK

3. Department of Media and Communications, MICA, Ahmedabad, India

4. Department of Communication & Media, Texas A&M University-Corpus Christi, Corpus Christi, TX, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2034201

Reference86 articles.

1. IMPROVING RELATIONSHIP QUALITY: A RELATIONAL MODEL OF INTERNAL MARKETING AND COMMITMENT TO CUSTOMER SERVICE IN HIGHER EDUCATION

2. ASM IBMR. (2020). Emerging Trends in Higher Education in India. https://www.asmibmr.edu.in/blog/emerging-trends-in-higher-education-in-india/.

3. Ballantyne, D. (2003). “A relationship-mediated theory of internal marketing.” European Journal of Marketing, 37(9), 1242–1260. https://doi.org/10.1108/03090560310486979

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