Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation
Author:
Affiliation:
1. Department of Management Sciences, COMSATS University Islamabad, Attock, Pakistan
2. Faculty of Business, Sohar University, Sohar, Oman
3. Business Administration and Management Sciences Department Brains Institute, Peshawar, Pakistan
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1991072
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