The educational placebo effect: branding higher education benefits student learning
Author:
Affiliation:
1. Farmer School of Business, Miami University, Oxford, OH, USA
2. Department of Education, Middle East Technical University, Ankara, Turkey
Funder
Miami University Center for Teaching Excellence
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1975186
Reference30 articles.
1. World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications
2. It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands
3. Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z. & Ofir, C. (2011). Brand names act like marketing placebos (No. dp566).
4. Student corporate brand identification: an exploratory case study
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