It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands-Reference-Cited by-同舟云学术

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It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands

Published:2017-05-10 Issue:4 Volume:29 Page:223-238
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Alves Carlos Alberto¹,Lopes Evandro Luiz¹²,Hernandez José Mauro da Costa³⁴

Affiliation:

1. Universidade Nove de Julho, UNINOVE, PPGA, São Paulo, Brazil

2. Universidade Federal de São Paulo, UNIFESP, Business Department, Osasco, Brazil

3. Fundação de Educação Inaciana, FEI, Business Department, São Paulo, Brazil

4. Universidade de São Paulo, USP, Brazil

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2017.1310645

Reference59 articles.

1. Consumer Evaluations of Brand Extensions

2. Toward a Definition of Masked Hypertension and White-Coat Hypertension among Hemodialysis Patients

3. The Placebo Effect in Sports Performance

4. The effect of caffeine, green tea and tyrosine on thermogenesis and energy intake

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Pricey therefore good? Price affects expectations, but not quality perceptions and liking;Psychology & Marketing;2023-02-27

2. Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority;Review of Marketing Science;2022-09-01

3. The educational placebo effect: branding higher education benefits student learning;Journal of Marketing for Higher Education;2021-09-11

4. Satisfaction and attitudinal responses: indirect effects of involvement and reputation;RAUSP Management Journal;2019-09-05

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