World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications-Reference-Cited by-同舟云学术

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World Heritage as a placebo brand: a comparative analysis of three sites and marketing implications

Published:2017-08-08 Issue:3 Volume:26 Page:399-415
ISSN:0966-9582
Container-title:Journal of Sustainable Tourism
language:en
Short-container-title:Journal of Sustainable Tourism

Author:

Adie Bailey Ashton¹^ORCID,Hall C. Michael²³⁴⁵^ORCID,Prayag Girish²

Affiliation:

1. Research and Innovation, Southampton Solent University, Southampton, United Kingdom

2. Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand

3. School of Business and Economics, Linnaeus University, Kalmar, Sweden

4. Department of Geography, University of Oulu, Oulu, Finland

5. School of Tourism & Hospitality, University of Johannesburg, Johannesburg, South Africa

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/09669582.2017.1359277

Reference68 articles.

1. Who visits World Heritage? A comparative analysis of three cultural sites

2. Strategy and policy for the World Heritage Convention: goals, practices and future solutions

3. Tourism image, evaluation variables and after purchase behaviour: inter-relationship

4. The Effects of World Heritage Listing on Tourism to Australian National Parks

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