1. Marketing the Community College Starts With Understanding Students' Perspectives
2. Alves, A. C.R.R. and Viera, A. Paper presented at the Second International Conference: Product Management – Challenges of the Future. Poznań, Poland. The SERVQUAL as a Marketing Instrument to Measure Services Quality in Higher Education Institutions,
3. Strengthening the Satisfaction-Profit Chain
4. Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing