You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour-Reference-Cited by-同舟云学术

You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour

Published:2021-10-26 Issue: Volume: Page:1-22
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Naheen Fahmida¹,Elsharnouby Tamer H.¹^ORCID

Affiliation:

1. College of Business and Economics, Qatar University, Doha, Qatar

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1992814

Reference88 articles.

1. Dimensions of Brand Personality

2. Comments on the motivational status of self-esteem in social identity and intergroup discrimination

3. Factors contributing to university image: the postgraduate students’ points of view

4. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.

5. Development of a model to analyze HEI image: a case based on a private and a public university

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