Investigating the Impact of Tourism Destination Brand Equity on Trust, Satisfaction and Loyalty to Destination Brand (Case Study: Bamyan-Afghanistan)-Reference-Cited by-同舟云学术

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Investigating the Impact of Tourism Destination Brand Equity on Trust, Satisfaction and Loyalty to Destination Brand (Case Study: Bamyan-Afghanistan)

Published:2022-11-25 Issue: Volume: Page:1-31
ISSN:1528-008X
Container-title:Journal of Quality Assurance in Hospitality & Tourism
language:en
Short-container-title:Journal of Quality Assurance in Hospitality & Tourism

Author:

Behboodi Omid¹,Arabshahi Masoomeh²,Danishwar Sarbaz³

Affiliation:

1. Assistant Professor, Department of Management, Attar Institute of Higher Education, Mashhad, Iran

2. Assistant Professor, Faculty Mebmert of Accounting and Management, Imam Reza International University, Mashhad, Iran

3. Master of Business Marketing Management, Imam Reza International University, Mashhad, Iran

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2022.2149673

Reference68 articles.

1. The Value of Brand Equity

2. Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

3. Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction

4. Some important distinctions in place branding

5. A consumer-perceived consumer-based brand equity scale

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Destination Marketing and Domestic Tourist Satisfaction: The Intervening Effect of Customer-Based Destination Brand Equity;Journal of Promotion Management;2023-08-31

2. The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam;Journal of Hospitality and Tourism Insights;2023-06-15

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