Destination Marketing and Domestic Tourist Satisfaction: The Intervening Effect of Customer-Based Destination Brand Equity
Author:
Affiliation:
1. Tourism Research in Economics, Environs and Society (TREES), North-West University, South Africa
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2253240
Reference100 articles.
1. Aaker, D. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press.
2. Digital tourism: mobile phones, internet and tourism in Africa
3. A two-dimensional approach to travel motivation in the context of the COVID-19 pandemic
4. The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis
5. Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19
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1. From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention;Journal of Promotion Management;2024-05-07
2. Destination image and loyalty: examining satisfaction, place attachment, and perceived safety;Journal of Policy Research in Tourism, Leisure and Events;2023-10-24
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