Effects of Service Quality, Loyalty Programs, Pricing Strategies, and Customer Engagement on Firms’ Performance in Egyptian Travel Agencies: Mediating Effects of Customer Retention
Author:
Affiliation:
1. Tourism Studies Department, Higher Institute of Tourism and Hotels King Marriott Alexandria Egypt, Alexandria Egypt
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/1528008X.2022.2077889
Reference106 articles.
1. The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
2. Service Quality in the Hospitality Industry
3. Customer retention in five-star hotels in Jordan: The mediating role of hotel perceived value
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