Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
Author:
Affiliation:
1. Department of Management & Marketing, College of Business, Louisiana State University Shreveport, Shreveport, Louisiana, USA
2. Department of Media and Communication, Sungkyunkwan University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2233125
Reference73 articles.
1. Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry
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5. Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
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