Investigating the Effect of Self-Congruity on Attitudes toward Virtual Influencers: Mediating the Effect of Emotional Attachment
Author:
Affiliation:
1. Department of Human-Artificial Intelligence Interaction, Sungkyunkwan University, South Korea
2. Department of Interaction Science, Sungkyunkwan University, South Korea
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2238365
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5. İnsan Kaynakları Bilgi Sistemlerine Yönelik Algıların Teknoloji Kabul Modeli İle İncelenmesi
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