The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction-Reference-Cited by-同舟云学术

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The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction

Published:2024-05-08 Issue: Volume: Page:1-20
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Yan Jing¹,Kong Haiyan¹,Jiang Shoufen¹,Zhang Mengdi¹

Affiliation:

1. School of Business, Shandong University, Weihai, People’s Republic of China

Funder

National Social Science Fund of China

Provincial Social Science Fund of Shandong

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2024.2350404

Reference103 articles.

1. The Development of Anthropomorphism in Interaction: Intersubjectivity, Imagination, and Theory of Mind

2. Dimensions of Consumer Expertise

3. Allied Market Research. (2023). Virtual Humans Market by Type by Industry Vertical: Global Opportunity Analysis and Industry Forecast (July 26). https://www.alliedmarketresearch.com/virtual-humans-market-A31847

4. The future of social media in marketing

5. Measuring social variables in real and artificial faces

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