Unleashing the Power of mCRM: Investigating Antecedents of Mobile CRM Values from Managers’ Viewpoint-Reference-Cited by-同舟云学术

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Unleashing the Power of mCRM: Investigating Antecedents of Mobile CRM Values from Managers’ Viewpoint

Published:2016-06-16 Issue:10 Volume:32 Page:747-764
ISSN:1044-7318
Container-title:International Journal of Human–Computer Interaction
language:en
Short-container-title:International Journal of Human–Computer Interaction

Author:

Negahban Arash¹,Kim Dan J.²,Kim Changsu³

Affiliation:

1. Business Information System Department, California State University, Chico, Chico, California, USA

2. Department of Information Technology and Decision Sciences, College of Business, University of North Texas, Denton, Texas, USA

3. School of Business, Yeungnam University, Gyeongsan, South Korea

Publisher

Informa UK Limited

Subject

Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics

Link

https://www.tandfonline.com/doi/pdf/10.1080/10447318.2016.1189653

Reference131 articles.

1. Adoption of mobile services in business - case study of mobile CRM

2. Decision support capabilities of enterprise content management systems: An empirical investigation

3. BlueCRM: A New Trend of Customer Relationship Management Systems

4. Interaction channel choice in a multichannel environment, an empirical study

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