Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya
Author:
Affiliation:
1. School of Economics, University of Nairobi, Nairobi, Kenya
2. Economics, Adama Science and Technology University, Adama, Ethiopia
Funder
European Investment Bank
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/15228916.2024.2368315
Reference46 articles.
1. Mobile Phones and Economic Development in Africa
2. Investigating the impact of ECRM success factors on business performance
3. Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
4. Analyzing the Relationship between Mobile Money Adoption and Usage and Financial Inclusion of MSMEs in Developing Countries: Mediating Role of Cultural Norms in Uganda
5. Customer engagement behaviours in social media: capturing innovation opportunities
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