A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust
Author:
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
http://www.tandfonline.com/doi/pdf/10.1080/10447318.2013.839899
Reference117 articles.
1. The factor structure of source credibility as a function of the speaking situation
2. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders
3. Trustworthiness in electronic commerce: the role of privacy, security, and site attributes
4. Development of a measure of workplace deviance.
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